![]() ![]() The new way of thinking that all the people in an organization work in the sales arena becomes more and more a reality, being widely adopted by startups, especially in technology. Increasingly, there are gigantic companies without commercial teams and selling becomes a responsibility of the marketing teams, product, customer service, etc. Sales?Īt present, in big companies, the separation between sales and the other departments is disappearing. ![]() Daniel Pink understood that and offered us this book on the art of influencing and persuading others. One way or another, we are all salespeople, and most modern jobs require day-to-day sales skills. Selling is human, and it's something we do all the time, nonstop! Most of us, one way or another, are always trying to convince people to take action or change their habits. ![]()
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